To know me – to have had a drink with me – is to understand my love for Campari. I enjoy its bittersweet taste and that it can be mixed any number of ways (Campari and grapefruit at breakfast, don’t mind if I do). It’s merely added bonus that they happen to have one of the best ad games within the spirits industry, going on 150 years strong.
Beyond their groundbreaking illustrations and artwork, the Campari calendar has become a key part of the company’s creative marketing over the past several years. The limited edition Red Passion calendar typically features an exotic, devastatingly good looking lead (Benecio del Toro, Eva Mendes, Olga Kurylenko), and this year is no exception, with beautiful Oscar winning actress Penelope Cruz navigating mystical superstitions, including black cats, broken mirrors and salt shakers.
The images are hardly as cutting-edge as some of their art deco pieces from the twentieth century, but their cast of characters keeps the Campari narrative consistent and strong. Salute!