To know me – to have had a drink with me – is to understand my love for Campari. I enjoy its bittersweet taste and that it can be mixed any number of ways (Campari and grapefruit at breakfast, don’t mind if I do). It’s merely added bonus that they happen to have one of the best ad games within the spirits industry, going on 150 years strong.
Beyond their groundbreaking illustrations and artwork, the Campari calendar has become a key part of the company’s creative marketing over the past several years. The limited edition Red Passion calendar typically features an exotic, devastatingly good looking lead (Benecio del Toro, Eva Mendes, Olga Kurylenko), and this year is no exception, with beautiful Oscar winning actress Penelope Cruz navigating mystical superstitions, including black cats, broken mirrors and salt shakers.
The images are hardly as cutting-edge as some of their art deco pieces from the twentieth century, but their cast of characters keeps the Campari narrative consistent and strong. Salute!
René Gruau is the grandaddy of fashion illustration. Born in Italy but raised in France, he created bold, expressive illustrations and advertisements for the world’s greatest haute couture houses and fashion publications throughout the twentieth century. He had a penchant for black white red – the sacrosanct color triumvirate – and his work continues to influence the industry today. As we head into cold weather and the holiday season, a few fabulous fall inspirations by Monsieur Gruau…
How chic, can you handle it?! The broad strokes, the searing colors. My fascination with this minimal palette began many years ago, and Jack White sums it up best: “I think they are the most powerful color combination of all time, from a Coca-Cola can to a Nazi banner. Those colors strike chords with people. In Japan, they are honorable colors. When you see a bride in a white gown, you immediately see innocence in that. Red is anger and passion. It is also sexual. And black is the absence of all that.” Highly effective, especially in fashion.
Mmmmm, how fabulous is this 1950s ‘Grand Guignol’ gown by Christian Dior? Featured here in Vogue, May 1951. A soft shirt of silk organdie with a slash of red panels over the black taffeta skirt. Delicious, and more remarkably, timeless.
(Source: We Heart Vintage)
Bloody good posters for Charleston Ballet Theatre’s 2012 – 2013 season. By Gil Shuler Graphic Design.
It’s the weekend!
Black white red and an outfit I might wear.
Let it rain.
New York lock. See all black white red posts.
(Source: gwenweinberg Instagram)