Much has been said about the smashing success of Moda Operandi, the pre-order online retailer peddling designer collections straight from the runway. I’m a fan of their savvy business model and of their co-founders: the infallibly chic Creative Director Lauren Santo Domingo and the brilliant CEO Áslaug Magnúsdóttir, whose comprehensive and resourceful 'Finding Your M.O.' series on The Business of Fashion imparts wisdom from her firsthand experience launching a fashion startup.
Now add to the company’s accolades a drop dead gorgeous Spring ad campaign starring über-model Karlie Kloss.
…but Moda Operandi manages to give the campaign a look all its own: a blend of rich luxury and avant garde beauty, reflecting the e-tailer’s own M.O.