The Céline Spring 2013 advertising campaign was revealed recently, much to the delight of the blogosphere. Everyone, from Amanda Brooks to Garance Doré, gave a shout out to the beautiful images. And I must jump on board.
While I’m a big fan of Phoebe Philo’s luxe minimalist work for Céline, I’ve been nonplussed by the ads from the fashion house thus far. They’ve struck me as a little flat and detached, and quite frankly, after decades of Marc Jacobs, I’m a little over photographer Juergen Teller’s schtick. Until now.
Starring Daria Werbowy again this season, these pictures channel more power and femininity at the same time. Her hair is softly curled and she wears just a touch of makeup, while her clothes mix menswear basics with the sensual likes of spaghetti straps and knotted headbands. It is everything Céline aspires to: chic, luxurious, empowered, unfussy.
On a personal note, I also enjoy that the images conjure LA, with palm trees, light wood, modern stone fireplaces and assorted west coast architecture in the background. The look is natural yet rich, much like the brand (and town) itself.