Thank you Bulgari for acknowledging that women of a certain age are not only captivating and beautiful, but a logical choice for advertising luxury goods to modern women with means. Why would you use a 16 year old to showcase a $2000 handbag when she couldn’t afford or appreciate its workmanship at that age? The wise, graceful Isabella Rossellini is a far better choice!
The ad isn’t a ground-breaking shot – in fact, it reminds me of this glorious editorial from the mid ’80s. But Bulgari has ditched the (tired) baby lion schtick and moved on to something far more powerful, both visually and philosophically: intelligent beauty.
PS If you haven’t read “Brunch with the FT: Isabella Rossellini” – with her thoughts on feminist biology, film and family – do so now!