I’m feeling underwhelmed by the recent Bottega Veneta Fall campaign, starring models Alla Kostromichova and Terron Wood, shot by Robert Longo. First of all, Lanvin already did the whole dramatic-backbend-while-clutching-a-gorgeous-bag concept in Spring – and to better effect, with Jamie Bochert.
Secondly, why no color? One of BV’s greatest achievements is their sumptuous, richly hued leather bags. Their signature “intrecciato” weave in colors so thick and delicious you can taste them is what has set this Italian brand apart and in a class all its own. But I get none of that here. It’s a shame, too – the cardinal red or iridescent snakeskin in the Fall 2010 collection would have photographed beautifully.
Finally – and most essentially – this campaign just doesn’t evoke the sense of luxury, calm and understated elegance I associate with Bottega Veneta.